Privacy Policy

24K Company — a paid traffic and digital marketing management company — is committed to transparency about how we collect and use your personal data. This policy applies to clients, leads, and visitors of our website and platform.

1. Data we collect

We collect the following categories of data:

• Identification data: full name, email, and phone/WhatsApp number, voluntarily provided when filling out forms on the website or when hiring our services.
• Business data: company name, market segment, city, and information about marketing campaigns and strategies.
• Meta ad data (Facebook/Instagram): campaign metrics (reach, impressions, clicks, spend, ROAS), ad account data, Meta Business Manager account identifiers, provided through explicit OAuth authorization.
• Platform usage data: access logs, viewed reports, and interactions with the diagnosis and chat systems.
• Diagnosis data: answers to the qualification questionnaire (estimated revenue, advertising experience, business challenges) for analysis and commercial proposal purposes.

2. How we use your data

• Campaign management: we use Meta ad data to create, optimize, and report on paid ad campaigns, according to the contracted scope.
• CRM and relationship: we store your contact data and interaction history in our internal client management system (CRM) to provide personalized service.
• Commercial diagnosis: we analyze your answers with the help of artificial intelligence (Anthropic Claude) to generate a free diagnosis of your digital business.
• Communication: we use your WhatsApp number to send reports, campaign updates, and communications related to the contracted service. We never send spam.
• Service improvement: aggregated and anonymized data is used to improve our tools and methodologies.

3. Who we share data with

We do not sell your data. We share it only with service providers essential to our operation:

• Meta Platforms (Facebook/Instagram): campaign data is accessed via the Meta Ads API, in accordance with the OAuth authorization granted by the client. Meta has its own privacy policy, available at facebook.com/privacy/policy.
• Evolution API (WhatsApp): phone numbers and operational messages are processed through integration with WhatsApp Business to send notifications and automated reports.
• Anthropic (Claude AI): diagnosis information (without sensitive personal data) is processed by the Anthropic API to generate automated analyses.
• MongoDB Atlas: cloud database used for secure storage of platform information.

4. Your rights (LGPD)

Under Brazil's General Data Protection Law (Lei 13.709/2018 — LGPD), you have the right to:

• Access: request confirmation of the existence of, and a copy of, the personal data we process.
• Correction: request the update of incomplete, inaccurate, or outdated data.
• Deletion: request the elimination of your personal data from our systems (subject to legal retention obligations).
• Portability: request the transfer of your data to another service provider.
• Withdrawal of consent: withdraw authorization for data use at any time, without affecting the lawfulness of processing carried out previously.

To exercise any of these rights, contact us at the email below. We will respond within 15 business days.

5. Retention and security

We keep your data for as long as necessary to fulfill the contract and comply with legal obligations. Meta OAuth access tokens are stored encrypted and can be revoked at any time by the user. We adopt appropriate technical and organizational measures to protect your data against unauthorized access, loss, or alteration.

6. Contact

For questions, requests, or to exercise your rights: