Terms of Service

By hiring 24K Company's services or using our digital platform, you state that you have read, understood, and agreed to these Terms of Service. If you do not agree to any condition, please do not use our services.

1. Scope of services

24K Company offers the following services:

• Paid traffic management (Meta Ads — Facebook and Instagram, Google Ads, and other platforms as agreed in the contract);
• Creation, optimization, and monitoring of digital ad campaigns;
• Performance reports and data analysis;
• Access to the 24K platform (CRM, reports, and agency-client communication);
• Free digital marketing diagnosis (a public tool, with no contractual obligation).

Specific services, plans, and pricing are defined in the contract or commercial proposal signed between the parties. In case of discrepancy, the individual contract prevails.

2. Responsibilities

24K Company's responsibilities:

• Perform contracted services with diligence, expertise, and good faith;
• Maintain confidentiality of strategic information and client account data;
• Provide periodic performance reports as agreed in the contract;
• Keep the platform available, except for scheduled maintenance and force majeure events.

Client's responsibilities:

• Provide access to the ad accounts (Meta Business Manager, Google Ads) required for management;
• Make payments on the dates agreed in the contract;
• Maintain sufficient ad budget on the platforms to run the campaigns;
• Provide creative materials (images, videos, copy) when requested, within agreed deadlines;
• Keep platform access credentials confidential and not share them with third parties.

3. Cancellation and termination

• Minimum term: contracts have a minimum term of 3 (three) months, unless otherwise stated in the individual contract.
• Prior notice: either party may request cancellation with 30 (thirty) days' written notice, subject to the minimum term.
• Non-payment: a payment delay of more than 15 days authorizes 24K Company to suspend services without any additional prior notice.
• Immediate termination: possible for just cause, including violation of these terms, conduct harmful to the agency's reputation, or repeated failure to meet contractual obligations.
• Data return: after termination, the client may request an export of their reports and data for up to 30 days. After that period, the data will be removed in accordance with our retention policy.

4. Limitation of liability

• Campaign results: 24K Company does not guarantee specific results (number of leads, sales, or ROAS) in ad campaigns, as these depend on external variables (market, competition, budget, product/service quality).
• Third-party platforms: we are not responsible for policy changes, account suspensions, or instability on Meta, Google, or other platforms, which are beyond our control.
• Unavailability: our system may be unavailable for brief periods due to maintenance or force majeure. We will do our best to minimize impact and communicate in advance.
• Indirect damages: under no circumstances will 24K Company be liable for lost profits, indirect, or consequential damages exceeding the total amount paid by the client in the last 3 months.
• Free diagnosis: the diagnosis tool is offered without any guarantee of accuracy and does not constitute formal consulting. It creates no obligation to hire for either party.

5. Intellectual property

The methodologies, processes, tools, and materials developed by 24K Company remain its intellectual property. Reports and creatives produced specifically for the client become their property after full payment of amounts owed. The client authorizes 24K Company to mention their name and logo in its portfolio and institutional materials, unless expressly requested otherwise.

6. Jurisdiction and governing law

These Terms are governed by the laws of the Federative Republic of Brazil. In case of dispute, the courts of 24K Company's domicile are elected, with waiver of any other, however privileged it may be.

7. Contact

24K Company reserves the right to update these Terms at any time. Material changes will be communicated at least 15 days in advance. Continued use of the services after the changes take effect implies acceptance of the new Terms.